At a basic level, there are three things a business should consider regarding its online presence: Now, let’s focus on the third aspect and how it relates to social networking. Social network marketing can be effective and make sense, but it needs to be strategic, and you must understand why you are tweeting, pinning, or Instagramming. The traffic and interest generated by these platforms should lead users to your primary online representation, which is your…
Do you have a social networking policy for your business? Get the most out of social media by getting well timed messages out to relevant audiences. If you have the followers, what would they want to hear from you? Some rules of play worth keeping in mind: Stay on top of the retweets, mentions in relation to your business and an aggregator like Hootsuite can give you a really quick global snapshot of this info in…
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